Name of your website?Adirondack Chair
Your name?
Tom
Your Location (city, etc)
Kalispell
When did you start your website and why?
I launched this website approximately two years ago. While doing some research for the Adirondack chair's predecessor, the "Westport plank chair", discovered that there was not a whole lot of information about either subject, and only a few sites selling this great furniture. I saw this as an opportunity to start this website.
Please give us a short summary of your website, business model, etc
Information and shopping solutions. I provide some history of the product and links to sellers.
What has been the most difficult part of creating and running your website?
Keeping it fresh. Once you have said what needs to be said about any product, it is difficult to find something new to talk about. This is different if one was a manufacturer or full-line furniture store, but with such a highly-focused niche, what else is there to say?
What has been the easist part of operating your website?
I enjoy the web creaion process, so creating the site was fun. As a static presentation, it is easy to maintain as things seldom 'break'.
What was your biggest mistake?
Probably not acquiring more synergistic links. I could do more in soliciting theme-related links to other sites.
Who maintains your website and why?
I do. I enjoy this work and I am fairly adept at it.... keeps me off the streets at night :-)
Tell us how your business has benefitted from your website?
The most obvious benefit for this (and most any website) is the expansion of awareness, which translates into more sales.
What are your views on ecommerce and the future of the internet?
I believe that any business that intends to be in business down the road MUST have a website. It does not need to be a flashy, hi-tech-entertain-me site. Brochureware is still okay for many small businesses. People now use the net before they reach for the Yellow Pages. Every business needs to have their company's information online so that those who are looking for them will find them. Without this, they are losing business.
What are your views on Search Engine Optimization (SEO)?
Critical for success if you intend to dominate a niche. If your goal is to do nothing more than have an informational site about how to contact your business, it is not as important. Meaning... if you want to dominate the "jewelry" niche, SEO is of the utmost importance. However, if all you want to do is provide contact and product information for "Joe's Jewelry Store in Toledo", SEO is not critical. Submit to any search engine and people looking for YOU will find you. People looking for jewelry will never find you.
What are your views on Search Engines? Have they helped or hindered your website?
Helped? They are the reason it thrives. Without Search Engines or good directories, the Internet would be worthless.
What method has been most successful for promoting your website?
A few well-placed links from good PR sites and small PPC campaigns.
What method has been least successful for promoting your website?
Random linking.... worthless.
What would you like to see change with respect to the internet?
I'd like to see some accountability. I HATE spam and I hate those pure AdSense sites - you know the ones that have not one shred of legitimate information, but have a page covered with AdSense links.
Why should people go to your website?
People in general should NOT. It is not my goal to generate a million visitors. All I am interested in attracting are those looking for information - or want to buy Adirondack furniture. I would rather have 5 serious shoppers than 5 million random visitors.
What is your website address?
Adirondack Chair
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