'A La Carte Bathrooms Interview'

A La Carte Bathrooms Interview

By Interviewer at 01/15/08 09:14

Name of your website?

A La Carte Bathrooms

Your name?

Brian Clarke

Your Location (city, etc)

Doncaster, South Yorkshire

Please give us a short summary of your website?

A La Carte is an online bathroom and sauna shop specialising in steam showers, whirlpool baths and infrared saunas. We also carry many traditional items such as bathtubs, showers, toilets, basins and taps.

What inspired you to launch your own website?

We launched our own website as we saw a need for an online based bathroom store that was comprehensive and not just an advertising board for a regional showroom. It is also a fact that the largest growth area for shopping now is internet based.

When did you launch your first website, and what was it?

Our first website was Home Saunas Direct which we set up in 2001 and ran successfully until it was incorporated into A La Carte Bathrooms in 2006.

How did you decide on a name for your website?

The name of our website was taken from the way we offer our goods, not as a pre ordained package but as separate items that can be matched or have similar styling just like ordering from a menu.

What makes it different from other, similar offerings?

We are different to other bathroom websites as we are not primarily trying to attract people into large expensive to run showrooms, although we do have small ones at our distribution centres, but to sell directly online keeping our costs down and passing the saving to our customers.

How does your investment of time and money balance against your success?

Many hours of work go into building and maintaining our site and the response from our visitors shows that this is time well spent. The information pages are very popular as are the instruction manual downloads.

If your site got really big, really quickly, would you be able to keep up with the demand?

At A L Carte Bathrooms we keep large amounts of stock at our two warehouses so are therefore able to cope with the unexpected. Production of our own range of products can be stepped up very easily to cope with the demands of a fast growing business. The other manufacturers that we use are all large established businesses with good supplies.

What is your website address?

A La Carte Bathrooms

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