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Britannia Company Interview

By Interviewer at 11/05/07 09:48

Name of your website?

Britannia Company

Your name?

Charles

Your Location (city, etc)

Johannesburg

Please give us a short summary of your website?

The Britannia Company, specialises in the design and construction of Solid Timber Bars, Cocktail Units, Entertainment Units, Studies and various other Custom Made Furniture, for both the local and export markets.

We construct in a range of timbers including, Cherry, Oak, Teak, American Walnut, Kiatt, Imbuia, African Mahogany, Maple, Beech, Oregon Pine and African Rosewood.

All designs are tailor made to suit your needs and as may be seen whilst browsing our catalogue, only the utmost care and exquisite craftsmanship is utilised to create these superb finishes.

What inspired you to launch your own website?

To get to the widest possible market place

When did you launch your first website, and what was it?

1998 British Pubs

How did you decide on a name for your website?

The company name

What makes it different from other, similar offerings?

High quality furniture in solid timber rather than the use of chipboards and veneers

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Keep it for income

How does your investment of time and money balance against your success?

Great return

If you had an unlimited development budget for development, how would you change your site?

Keep the company the same size - big is not always best!

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Poor quality timber

What has been your biggest challenge?

Sourcing quality timber and staff

What method has been most successful for promoting your website?

It is referred to in every communication

How has running your website differed from your expectations?

No

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Since 1998 and will continue indefinitely

What timbers do you not used

All soft wood - ie Pine

What is your website address?

Britannia Company

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Comment #1 shweta at 11/21/07 06:32
sir plz i want to know about sth your company plz can u give me some relevant information like-location,selection,layouts manpower- skilled and unskilled, CAPEX, automation level
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