'Decor Interiors - Furnishings to fit your style Interview'

Decor Interiors - Furnishings to fit your style Interview

By Interviewer at 02/12/09 08:40

Name of your website?

Decor Interiors - Furnishings to fit your style

Your name?

Bill Ferris

Your Location (city, etc)

Arlington Heights

Please give us a short summary of your website?

Decor Interiors showcases a variety of furnishing styles for the professional or self-appointed interior designer.

Recently, we began carrying modern office chairs, contemporary conference chairs and variety of stylish desks for the office. We also carry a large selection of home furnishings. Many of our chairs and sectional sofas are slipcovered. Additionally, we have hundreds of table lamps, floor lamps and pendant lights in a variety of colors and finishes. Our accent tables, modular storage units, mirrors are rectangular, rounded and unconventionally shaped in contemporary to traditional designs. Our home accents include decorative pillows vases and plates in various colors and glaze finishes.

Who are your target customers?

In addition to serving individual customers, we collaborate with architects, decorators and interior designers on residential and commercial projects.

We have relationships with some of the finest furniture and accessory manufacturers in the U.S. with styles ranging from traditional to contemporary at a variety of price points to help meet budgets.

What makes your website different from other, similar offerings?

We strive to maintain a streamlined, but comprehensive navigation system to help visitors find their way around the Decor Interiors website. Filtering search capabilities enable visitors to narrow their search results and minimize the time needed to find what they're looking for. Additionally, many of our products are available in different fabric styles and finishes. Rather than force visitors to click away to another page to view swatches, we have integrated a robust swatch system that allows visitors to click swatches to view alternative images and select options from the same place.

What has been your biggest challenge?

Many manufacturers are used to selling through traditional bricks-and-mortar retailers. Often, they are not quite up to speed with the real-time communication demands of online retailers: out-of-stocks, price changes, shipment tracking, etc. Additionally, online customers generally prefer to know the entire cost of a product, including shipping costs. In the case of larger items that require freight delivery, it is problematic. Most manufacturers don't provide a flat rate for LTL items.

What is your website address?

Decor Interiors - Furnishings to fit your style

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