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'FLATPAXABIA Interview'

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FLATPAXABIA Interview

By Interviewer at 01/12/09 09:01

Name of your website?

FLATPAXABIA

Your name?

Rosanne + Bob Hellyer-Gallagher

Your Location (city, etc)

Javea, Province of Alicante

Please give us a short summary of your website?

We hope it answers all questions that our clients need to know in order to take advantage of our services: What we do, how to view the products, how to order the products, how much our charges are, what area we cover, how to contact us, customer references and the terms and conditions of our services. Our website is in English and Spanish.

What inspired you to launch your own website?

How can a company exist these days without a website? Although we are based in the Costa Blanca Spain, we have clients all over the world who need to furnish their houses here, even in their absence. The website enables us to reach those people worldwide.

How did you decide on a name for your website?

It's our company's name. We shop for and assemble flat pack furniture, predominantly IKEA and we are based in Xabia - Flatpaxabia.

What makes your website different from other, similar offerings?

We have tried to make it uncluttered and as user friendly as possible. We constantly re-assess our website and are frequently making improvements to remove ambiguity etc. Our aim was to make our website as personal and as easy to use as possible for both English and Spanish speaking clients.

How does your investment of time and money balance against your success?

We are almost into our 3rd year, so we've had a fair bit of the former. However, we are successful so far; so that's good! We also balance our success hugely on our enjoyment of what we do and the interesting and appreciative people/clients we meet.

If you had an unlimited development budget for development, how would you change your site?

Hire a Search Engine Optimisation expert

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

AdWords - costs rising weekly!!!

What has been your biggest challenge?

Getting the name of our company well known over a large area.

What methods have been most successful for promoting your website?

Newspaper articles and lineage (ironically), word of mouth, personal recommendations, business networking and Google AdWords. We are now trying business listings.

How has running your website differed from your expectations?

We didn't realise that getting to the top of search engines would involve so much work, research and cost.

How long have you run the site already.

The site has been running for 18 months

What is your website address?

FLATPAXABIA

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