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'Roomful Express.com Interview'

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Roomful Express.com Interview

By Interviewer at 12/19/07 14:18

Name of your website?

Roomful Express.com

Your name?

Web Master

Your Location (city, etc)

Pittsburgh

Pittsburgh Furniture Store

Pittsburgh Furniture Store - Sofas, living room furniture, baby furniture, mattresses, recliners, ottomans, entertainment centers, office furniture

What inspired you to launch your own website?

We want to give our customers the opportunity to browse our furniture before they come to the store. We want them to be able to answer the question "Where can I buy great furniture in Pittsburgh?"

When did you launch your first website, and what was it?

Roomful Express in 1996.

How did you decide on a name for your website?

It's the company name.

What makes it different from other, similar offerings?

We have more furniture than most other furniture retailers in Pittsburgh and we list the prices of our furniture. We also sell furniture sets - we put it all together and we sell it for less.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To make it a great resource for our customers.

How does your investment of time and money balance against your success?

Very well.

If you had an unlimited development budget for development, how would you change your site?

We'd make it so that each customer had the perfect experience.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes.

What unexpected costs and headaches have you had to deal with?

Showing all of the inventory on the website.

What has been your biggest challenge?

Making the site work right.

What method has been most successful for promoting your website?

Promoting it with logical websites.

How has running your website differed from your expectations?

It takes more time than we expected.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

A long time and forever.

What is your website address?

Roomful Express.com

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