'Equipment and materials for hand tufting, table tufting and carpet edge binding Interview'

Equipment and materials for hand tufting, table tufting and carpet edge binding Interview

Name of your website?

Equipment and materials for hand tufting, table tufting and carpet edge binding

Your name?

Howard Mills

Your Location (city, etc)

Greater Manchester

Please give us a short summary of your website?

Equipment and materials used to make hand tufted rugs, carpets and wall hangings. Equipment to produce candlewick and table tufted products. Materials and equipement to bind carpet and rug edges

What inspired you to launch your own website?

To attract world wide customers

When did you launch your first website, and what was it?

Around 2005 to promote our German principals tufting equipment.

How did you decide on a name for your website?

Based on the business name of Mills Technologies

What makes it different from other, similar offerings?

One stop shop for hand tufting materials and equipment

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To attract worldwide customer to grow our business.

How does your investment of time and money balance against your success?

Without a website our business would have failed by now.

If you had an unlimited development budget for development, how would you change your site?

Additional languages and translations.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Low percentage of serious enquiries

What has been your biggest challenge?

Registering with search engines

What method has been most successful for promoting your website?

Submitit (no longer available)

How has running your website differed from your expectations?

More visitors than originally envisaged

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

About two years, indefinitely

What are your next plans

Redesign website to improve navigation. To add a french translation.

What is your website address?

Equipment and materials for hand tufting, table tufting and carpet edge binding

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