Name of your website?Wicker Living
Your name?
Bruce Bolbat
Your Location (city, etc)
Hellertown PA
When did you establish your website and why?
Wicker Living was established in June 2006 to serve interested customers with fine wicker and rattan products and service.
Please give us a short summary of your website, business model, etc
Wicker Living's website business model is designed toward helping consumer's easily find the wicker and rattan products they want at fair market prices. The consumer knows what they would get and have to pay for our products by looking at crisp clear images and reading the site content descriptions. There are no hidden prices and our policies are clearly posted for review.
What has been the most difficult part of creating and running your website?
The most difficult part of creating and running our Wicker Living website is trying to make it visible to people doing searches for our products. That requires a significant amount of constant search engine optimization work and link building.
What has been the easist part of operating your website?
The easiest part of operating Wicker Living is writing the content. When you know the details as well as we do, the content comes easy. We know what people are looking for so we provide that information.
What was your biggest mistake?
The biggest mistake is taking things for granted and that they will fix themselves. They don't, you have to be on top of every little detail all the time or your will fail and you will fail your customers.
Who maintains your website and why?
The Wickerman, Bruce Bolbat, is the owner, operator and webmaster of WickerLiving.com. It took a few expensive mistakes letting others get involved with website design and control prior to establishing Wicker Living. The Wickerman is now in charge and forever more.
Tell us how your business has benefitted from your website?
WickerLiving.com is a relatively new website. As such, it is difficult to begin attracting customers. The quality design of the website, ease of navigation and the great pricing and free shipping are attracting more people to the site. The site is search engine friendly allowing Google, Yahoo, MSN and other search engines the opportunity to bring customers to a quality website to find what they want.
What are your views on ecommerce and the future of the internet?
Right now, about 3% of all purchases are made on the internet. This percentage grows every year and it is expected that as the younger generation matures, this percentage will be significant. A merchant can't expect to be be a player, unless they have an ecommerce website. A company that caters to what people want and what they need, and provides excellent customer service, will be a winner.
What are your views on Search Engine Optimization (SEO)?
Without optimizing your website for search engines to find content and key words, customers won't be able to find sites that offer quality merchandise. Therefore, SEO is a continuous must.
What are your views on Search Engines? Have they helped or hindered your website?
Search engines are the key to the internet. You would not be able to find anything without them. As they compete for position, users of the internet benefit by finding what they are looking for faster and easier.
At the same time, search engines require webmasters to refine their websites with more quality and less spam. Thats a good thing, but it requires significantly more work and expense for the webmasters. This will likely drive website ecommerce prices up.
What method has been most successful for promoting your website?
Relevant backlinks play an important roll along with news articles and strategically designed ads. Pay-per-click ads are also important, but must be carefully done or it can be an expensive mistake.
What method has been least successful for promoting your website?
The least successful thing is signing up with Directories and websites with no relevance to Wicker Living.
What would you like to see change with respect to the internet?
I would like to see junk and spam sites stricken and sent into oblivion. That goes for spam email too.
Why would anyone want to visit and shop at WickerLiving.com?
People would want to shop at Wicker Living because it has a huge selection of over 500 wicker furniture and home decor products that are available in many styles and finish. The website is extremely user friendly designed with the consumer in mind. It does not take more than three clicks to get to any product details. Wicker Living has one of the largest selections of deluxe furniture cushions and fabric available on line. All wicker and rattan products are hand crafted and of high quality and durability and are warranted for 1 year. The service you receive is excellent. Shipping is free so customers don't have to worry about comparing prices and worrying about handling and other hidden fees. When you contact Wicker Living with questions, you get a friendly representative that will actually help you.
What is your website address?
Wicker Living
