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Regency Strings & Furniture Interview

By Interviewer at 01/28/08 20:26

Name of your website?

Regency Strings & Furniture

Your name?

Ernie Kleinman

Your Location (city, etc)

Lee's Summit MO

Please give us a short summary of your website?

We offer hand-made wood furniture, stringed musical instruments such as ukuleles, guitars, mandolins; hand-made wood items for kitchen and home; and luthiers tools. Instruments for sale include many by other makers as well as our originals. We also have a large number of violin family instruments for sale and will be gradually adding these to our site.

What inspired you to launch your own website?

Need for marketing, credibility, a quick way to allow the public to view our designs, products and services.

When did you launch your first website, and what was it?

We launched our first website in 2000. It was called Kleinman Guitars and Violins.

How did you decide on a name for your website?

We chose the Regency name for 2 reasons: one, it is an impersonal title and easier than a family name to sell in the future when the time comes; second, we thought regency would denote quality.

What makes it different from other, similar offerings?

- practical, attractive furniture based on Shaker designs - stringed instruments with contemporary finishes - quality workmanship with strong wood joints made to last - hand-made luthier and woodwork tools - the website itself is simple, without fancy effects, just the facts with lots of pictures

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

The website is a keeper to help publicize our business and enable Ernie Kleinman to make his contribution through fine quality work and honest business practices.

How does your investment of time and money balance against your success?

We spent money only on our camera, computer and software. The rest was all our time to plan and execute the site.

If you had an unlimited development budget for development, how would you change your site?

We would have some professional web designers look at it, and help us to improve it to get the best rankings in the search engines.

If your site got really big, really quickly, would you be able to keep up with the demand?

yes.

What unexpected costs and headaches have you had to deal with?

We have kept our website costs down. Our headaches have to do with proper work facilities.

What has been your biggest challenge?

Working out of the house.

What method has been most successful for promoting your website?

Our website is new, published in December 07. We have used free website submission only besides telling friends and family about the site.

How has running your website differed from your expectations?

so far so good

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

indefinitely

What is your website address?

Regency Strings & Furniture

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